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What is LuLaRoe?

LuLaRoe is a direct marketing company, existing to provide an opportunity for people to create freedom by selling comfortable, affordable, stylish clothing. LuLaRoe offers its consultants the independence to set their own pace and schedule. This creates the time to spend with those closest to them, the very thing that the owner, DeAnne Stidham, had once desired for herself! The company is named after three of the owner’s granddaughters: Lucy, Lola and Monroe… LuLaRoe!

LuLaRoe clothes are fashion-forward, quick to market, on trend pieces in limited production amounts. The limited availability of designs and patterns (no more than 1000 items are created from a specific print) has created high demand and “addicts” everywhere. The clothes are flattering, comfortable, and they are manufactured with attention to detail and a commitment to high quality.

Consultants receive new prints every time they place their orders for new inventory with LuLaRoe. Most consultants aim to order once a week, so that means they are receiving a new selection to share with their customers constantly. Highly sought-after pieces are referred to be customers and consultants as “unicorns” – a term used as a nod to the rarity of the item.

LuLaRoe has built its business around in-home Pop-Up Boutiques and they are the foundation of the business for most LuLaRoe consultants. A hostess books her party with a consultant who then brings their inventory into the hostess’ home for the guests to come and shop. There is no presentation, no catalogs and no pressure! Guests get to come, try on, laugh with their friends, and take home their purchases. There is no waiting for your goodies to arrive! Hostesses earn 1 free item for every 10 pieces their guests purchase.

The consultant you shop from at a pop-up boutique (which is the ideal environment for trying on the styles to see which ones are most flattering on you, and what sizes you wear) may also have an online Facebook or Instagram presence from which you can shop! Just ask!

Owners Mark & DeAnne Stidham with their granddaughters and the inspiration for the company name: Lucy, Lola, and Monroe.

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